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Friday, July 17, 2009

Adidas Superstar by NEIGHBORHOOD - aReaL



If you are paying $1,000 for a pair of Adidas Superstar, would you be interested in what are written on your sneakers?



弌 is Japanese kanji meaning “one”, commonly it is written as 一. 式 means “style, system, formula, rule”.

In Japanese, 弌式 (or 一式) means “a complete set”.

Granted, there are only 300 pairs of these Adidas Superstar 35th Anniversary Consortium edition available world wide, and this line of these sneakers was designed by Japanese street fashion house “Neighborhood” (although, I personally have never heard of them), $1,000 is still a large sum of money. Last time I checked, Nike’s Lebron James "self suspicion" line was only $320.

It must be nice to know Adidas is pricing these sneakers in pairs rather than individual pieces.

On a related note, about two months ago, Adidas was planning to release a line of sneakers called the “Yellow Series” priced at $250 per pair. Eventually the plan was scrapped when the caricature Adidas used on its sneakers was regard as racist.





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